BIL – IBS
The BIL (Belgian Institute for Welding Technology) had the ambition to be
1. better found by the customer and
2. to communicate more specifically with the customer.
By indicating more clearly what we stand for as a centre of expertise, to communicate more specifically through the newsletter module and to show our training program in a clear calendar structure at a glance. A new website, customer management and a CRM system were mentioned in the same breath.
But not only the external communication could be improved, also within the organization there was a need for transparency, need for a central database for active (customer) management without too much manual interaction. Let the underlying processes do the work, so to speak. And to give all colleagues a clear and up-to-date view on critical data.
Without going into details, we got off to a pretty false start. Eventually we ended up at CiviCooP, a bit hesitant at first (confidence was lost), but soon CiviCooP turned out to be the listening ear we were looking for. The critical partner who dared to question our processes, to examine the how and especially the why. The right question for the right process to make optimal use of the CiviCRM possibilities linked to our new website. Centralizing and optimizing the many .xls contact lists in a central database, the online registration and follow-up of memberships, subscriptions and our trainings and workshops. With the same overall transparent approach. So that every colleague gets an up-to-date overview of the current registrations at any time, without forgetting the GDPR guidelines, which also require our constant attention, both from BIL and CiviCooP.
CiviCRM is a running engine within our organization, transparency is guaranteed and allows us to respond (fairly quickly) to the various questions that arise. It is still growing, with the necessary growing pains here and there, but only increases the possibilities for the future.
